A Cultural Insight Network:
Human Intelligence for Brands.
An always-on source of audience insight and culture, providing brands with a deeper understanding of their audiences.
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The Collective
SELFHOOD is a curated qualitative research community of >35k independent, articulate voices, from the most culturally influential consumers worldwide.
We build and retain bespoke insight cells to give you constant access to the most relevant voices for your brand.
Our Services
SELFHOOD exists to explore attitudes towards brands and culture across geographies, social demographics, age groups and lived experiences.
From deep dive studies to hyper-targeted audience dips, we help brands bring their audience’s voices and opinions into the room.
Diverse & Global research
We retain ongoing relationships with a diverse and influential community of individuals across the world, who share an authentic interest in contemporary lifestyle brands and media.
We ensure that our intelligence is raw, incisive, and immediate, and our insights move at the speed of culture.
Visual Reporting
Everything we create is designed to be dynamic and easily shareable with different stakeholders, empowering our brand partners to effect change.
